Think of this story as a micro-blogging version of "Where's Waldo?" on steroids.
Skateboarding legend Tony Hawk pulled off his annual Twitter Treasure Hunt this weekend. Hawk personally drove around the San Diego area with his kids to hide a few gift boxes, and the rest were hidden all over the world by his people.
"I just thought it was fun. I thought it was a fun way to engage people and fans and to give back," Hawk told KGTV of San Diego. "You see how prolific Twitter is because things get found. I mean this time we hid 90 packages across the world today and I think the longest it took was ten minutes to find one."
Of course it helps when you have almost three million followers on Twitter.
Hawk, who became a professional skateboarder at age 14, reached legend status in 1999 when he became the first skater to land a 900. The difficult trick involves finishing off two-and-a-half revolutions with your skateboard.
Each of those boxes were jammed with items donated from Hawk's many sponsors. They featured cell phones, toys, guitars and clothing among other things. The prizes were hidden from near Hawk's San Diego home to 5,968 miles away in Switzerland.
Hawk, 43, tells KGTV that he had his team help organize the locations of the boxes, but he was doing the dirty work himself on Twitter. "We actually met our Twitter quota from the office. They said, you can't tweet anymore from this computer,'" he said.
The rules were pretty simple for those lucky enough to grab a prize. "All we wanted was a photo confirmation from anyone who found a box, and in just about all cases someone found a box within 10-minutes of us posting it on Twitter," he told Fox 5 San Diego.
-- Follow Ben Maller on Twitter @BenMaller.
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