You've heard of the no-huddle offense. But you might be seeing a no-huddle sport.
The NFL is quietly working to bring advances into the league which could have a dramatic impact on the game.
The league has always shown a resistance to technology, even going as far as banning use of computers and smart phones on the sidelines (and in the locker room and coaches' booths within 90 minutes of kickoff). But that's about to change.
Imagine NFL games where neither team huddles up and where no quarterbacks use wristbands. Imagine coaches using digital video on the sidelines to review plays as they happen. How about referees holding smartphone-sized devices for instant replays?
The Wall Street Journal reports that all of these things are being considered as NFL executives brainstorm with leading technology companies to bring the sport out of the days of yore.
Brian Rolapp, the NFL's chief operating officer for media, told the Journal that the league is working on ways to "make the game better, the coach's job easier, and the game a better experience for the fans."
The real reason for this shift in thinking?
Sponsorship deals with wireless device companies Motorola and IBM expire after this season. The NFL is thinking of cashing in on a huge payday with its next technology partners. All of that new data could be sold to fantasy football-loving fans.
Ray Anderson, the NFL's executive VP of football operations, tells the Journal that fans will soon see tablets on the sidelines to give teams digital video and replace the familiar coaches' laminated play cards.
Anderson is even weighing putting computer chips in the ball and a laser on the goal line to end those never-ending instant replays on scoring decisions.
But wait -- there's more. Anderson believes coaches and players should use wireless headsets, meaning the end of the traditional huddle as we know it. And that might mean no more quarterback wristbands.
Jets owner Woody Johnson is all for the league catching up with the iPhone generation, reports the Journal. He's also a supporter of every player using a wired helmet, as long as it doesn't mean the end of fans having a chance of impacting the game.
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