With bubbling sentiment to cancel Penn State's football game against Nebraska on Saturday, a sponsor has bailed on the TV broadcast.
Cars.com has pulled its advertising dollars from ESPN's broadcast of the Big Ten matchup. The company doesn't want to have anything to do with the child sex abuse scandal that has tarnished the Penn State football program.
USA Today has a quote from Ron Hall, a spokesman for the automotive sponsor. Notice the use of the term "reputable universities":
"Due to the recent allegations surrounding the Penn State Football program, Cars.com has decided to withdraw from this weekend's sponsorship of the Nebraska at Penn State game on Saturday, November 12 at 12:00 PM. As a proud, longtime supporter of ESPN College Football, it's important to us that we're building our brand and raising the visibility of our advertisers in a way that celebrates the sport, the dedication of its student athletes and the many reputable universities that field teams. We will still be sponsoring a game this weekend."
A spokesman for ESPN wouldn't confirm speculation that other sponsors have bailed on the Nittany Lions.
Joe Paterno won't be on the Penn State sidelines this weekend, and he also might lose his chance at the Presidential Medal of Freedom. The AP reports Pennsylvania U.S. Senators Pat Toomey and Bob Casey are rescinding their support for the former Penn State football coach's nomination for the nation's highest civilian honor.
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