He's taken down history's best swimmers, and now America's top Olympian is hoping to take a bite out of the video game market.
The "Michael Phelps Push the Limit" video game was released to the public on Tuesday. It gives average landlubbers the chance to go head to head against "Phelps the Fish." The Kinect for Xbox 360 game uses innovative, motion-controlled gameplay technology to allow users to challenge friends and family in addition to Phelps.
The video game, with a $49.95 price tag on Amazon.com, doesn't figure to take down other interactive giants
such as the Madden Franchise, but WJZ Baltimore reports the swimming star's game will allow Phelps to market himself to a new audience. It also helps his already large corporate endorsement resume. He has a net worth of $40 million.
Phelps, 26, has become famous worldwide after taking home a combined 16 Olympic medals, including 14 gold, in Athens in 2004 and Beijing in 2008. The pride of Towson, Maryland, just outside of Baltimore, holds 39 world records -- breaking Mark Spitz's old record of 33.