Imagine getting paid to read Twitter. Assuming the NBA does have a season at some point, the Phoenix Suns are set to add the league's first-ever social media sideline reporter for home games.
The reporter's main focus will be on Twitter and Facebook. Sports Business Daily reports this lucky pioneer will provide updates on trending Suns topics via social media during games, reading tweets and Facebook posts on the air. The reports will be shown on Fox Sports Arizona, the broadcast partner of the NBA team.
That's not all; the Suns recently added a new front office employee to specialize in social media.
While Major League Baseball struggles to leave its mark in online communities, the NBA has dominated. The Association has a combined 24,851,528 followers on Twitter and Facebook. That gives the NBA the No. 1 social media ranking in the world, ahead of soccer clubs FC Barcelona, Real Madrid and Manchester United.
Overall, the Suns have a combined 679,172 followers on Twitter and Facebook. That ranks 13th in the NBA. In an effort to draw in Twitter and Facebook users, the Suns will also offer social media users a five percent discount for select ticket plans.
The Suns are even planning special Internet-themed nights for Facebook, Twitter, Foursquare, Linkedin and Google+ users.
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