NCAA officials are continuing to face backlash from the people they're supposedly trying to protect.

Native American tribe officials are battling to save the University of North Dakota's Fighting Sioux nickname.

Members of the Spirit Lake Tribe are working to block the controversial removal of the nickname and the school's Indian head logo. KXMB TV Bismarck reports an injunction has been filed in tribal court seeking to stop the retirement and force the transfer of the Fighting Sioux licensing and merchandising rights to the Spirit Lake Sioux tribe.

NCAA officials forced UND to retire the nickname because of political correctness. The men and women who run college athletics in America threatened sanctions against the school unless it removed the Sioux nickname.

Ironically, the very people who the NCAA claims should be offended love the nickname.

Frank Blackcloud, spokesperson for Spirit Lake Tribe, says the use of the nickname has always been respectful to the Sioux nation and a source of pride.

"We gave UND permission years ago. This was a gift and that's what the NCAA doesn't understand. Nobody has the right to take that gift away except a Sioux tribe and the only reason we would take it away is if they were doing dishonor to the Sioux name -- and the aren't doing that. They are holding it respectfully and with honor and in its tradition."

The Spirit Lake reservation was established in 1867 after a treaty between the United States Government and the Sisseton Wahpeton Sioux Bands. The reservation is approximately 405 square miles.

Blackcloud is asking the NCAA to give the Spirit Lake Tribe and other affected Indian tribes a chance to have their feelings heard.

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