Blabbing about sports has led a veteran of Dallas radio wars to the coveted post of public address announcer for America's team.
Roger Emrich, a sports reporter for 105.3 The Fan has been named the new voice of Dallas Cowboys home games.
The seasoned broadcaster replaces Jody Dean, who retired citing heart problems and a desire to spend more time with his 6-year-old daughter.
Emrich, 55, started as a newspaper man, before breaking into the radio business. He's also worked at KRLD 1080 AM since 1993.
Cowboys Stadium features a capacity of 80,000 fans with 200 suites including 15,000 club seats surrounding the field and a 160 feet long by 71 feet high scoreboard the blind can clearly see.
The Dallas Observer reports in addition to Emrich, the Cowboys will have an in-game master of ceremonies. Armen Williams. The 27-year-old radio personality from Cowboys radio flagship 105.3 The Fan is fired up to have the gig.
"I'm very excited about this new opportunity with the Cowboys and heading into some uncharted territory. Its exciting times," Williams said on Twitter.