Thanks to Bernie Madoff, New York fans can forget about their National League team making the playoffs, but at least they lead in one category.
The Mets stadium is No. 1 in terms of media exposure value during the first half of the 2011 Major League Baseball season.
Citi Field, as a result of coverage in part because of the Madoff scandal, earned an exposure value of nearly $5.1 million.
Joyce Julius & Associates, Inc., reports Citi Field led all 20 title sponsored MLB stadiums from opening day through June 30 in mentions on local, regional and national television (1,924 programs) and major newspapers (1,196 articles), while finishing second in Internet news stories and features (13,637), like this one.
It makes sense, when you consider the Mets play in the No. 1 media market. More popular big city teams like the Yankees, Red Sox, Cubs and Dodgers don't have a corporate ballpark sponsorship deal.
It's interesting to note...
• The Detroit Tigers home stadium, Comerica Park ranked second on the mid-season media exposure survey with a total value of $3.3 million.
• Philadelphia's Citizens Bank Park lead the Major League title sponsored stadiums with 14,588 Internet news appearances.
• Arizona's Chase Field was ranked 19, with just $1,133,428 worth of exposure value for the Diamondbacks ballpark.
• The San Francisco Giants AT&T Park finished next to last in Internet news mentions, surprising when you consider the ball club plays in the tech savvy Bay Area.
• The Oakland A's home park O.co Coliseum technically finished dead last of the 20 MLB stadiums with title sponsorship deals, bringing in just $289,336 after changing its name from Overstock.com Coliseum on June 6.
• Toronto's Rogers Centre received just 76 TV News mentions from its sponsorship of the Blue Jays. That was the worst in baseball, outside of Oakland's 92.