While he sits during the lockout, LeBron James has a legit chance of winning an NCAA men's basketball championship before that coveted first NBA Title.
LeBron reached a sponsorship agreement with the legendary University of Kentucky hoops program.
John Calipari's Wildcats will be dressed in LeBron's branded Nike gear this coming college basketball season, which means they should be great during the regular season and fade away during March Madness.
The South Florida Sun-Sentinel reports the University of Miami and Ohio State will also be sporting LeBron gear.
King James, without a crown for the Miami Heat, never actually attended any college as he took his talents from Akron, Ohio, straight to the NBA.
Nike is using the Michael Jordan marketing handbook with LeBron. But that's impossible as long as James trails Adam Morrison in the championship category.