The backlash against giving kids sports trophies simply for showing up has been growing in recent years. But now it's more than just the grumbling of older generations who have a tough time embracing the all-about-self-esteem approach that much of youth sports takes these days. As the latest edition of HBO's Real Sports reports, research shows the mass awarding of trophies may actually be setting these kids up for failure.
Along with reporting this dynamic, Real Sports also revealed an intriguing economic angle within the growth of the trophy culture. With all these trophies to hand out, somebody can get rich just building and selling them. Scott Sletten, president of JDS Industries, told reporter Bernard Goldberg that when his parents founded the South Dakota company, sales ranged between $20,000 and $40,000 a year. Now JDS has annual sales in the $50 million range.
Here's a clip from the story that premieres Tuesday at 10 p.m. ET/PT: