Most Seahawks fans probably don't care that the NFL fined Marshawn Lynch $20,000 for celebrating a touchdown in the NFC championship game with a grab of his crotch. It's not their money, and as long as Lynch keeps scoring touchdowns, it's all good for Seattle.

Fans will start caring if the officials flag Lynch on the field for an unsportsmanlike conduct penalty, which is 15 yards, and sometimes that is enough to be the difference in a game. We caught up with some fans at the NFL Experience on location at the Super Bowl, and they provided suggestions for alternative celebrations that shouldn't run afoul with the league or game officials.

10 Things To Know About DeflateGate:

1) All of the NFL's overwhelming dominance and revenue flow depends on the public's trust that the outcome of games is determined on a level playing field. What separates the NFL from wrestling is the knowledge that both teams are playing with standardized equipment and rules and that it is coaching schemes and player performance that decide who wins. It is why the NFL fears gamblers compromising players. It is an existential threat to the integrity of the game.

2) I have run a business for 40 years, notwithstanding what is done by an employee and whether they followed rules, it is all my responsibility. Someone needs to take responsibility for something.

3) The irony in all this is that Bob Kraft is as honorable and charitable a role model owner as I have ever met.

4) It is hard to argue that deflated balls made the difference in a 45-7 rout, but what about the prior playoff game with Baltimore, which New England won by four points?

5) This is the worse timing possible for the NFL. The Seattle-Green Bay game was one of the more exciting in history. The NFL has reached unparalleled levels of dominance as not only the top sport in America, but also the top television attraction. The Super Bowl is the glittering jewel of pro sports.

6) The NFL needs to move rapidly to bring this to a close as 3,500 sports journalists will be arriving in Phoenix for the Super Bowl. They are not the press of yesteryear. Expect Woodward-Bernstein questioning to interfere with game buildup if this is not resolved.

7) Former athletes are already raising the concept that a Patriot win in the Super Bowl should have an asterisk.

8) What is the officials' role and responsibility in this? They hold and place the ball on every play and it only requires holding the football to realize whether it is pumped up overly or deflated.

9) This all evokes the corrupt police office in the film "Casablanca" when confronted with reports of illegal gambling, "I'm shocked."

10) This Super Bowl is a classic match-up on the field, with great story lines, potentially one of the great games. It is time for the league to act and return the focus to the game.

By Mr. Madden
Pro Sports Daily

Dude Perfect are legends in the trick shot game, but every once in a while they put out funny videos that don't involve trick shots. This video breaks down all of the Super Bowl party stereotypes and gives us clear direction on who not to invite to our party.

We all know people who fall into all of these categories. The Super Bowl party that I attend at the end of every season is really just a glorified poker party with a ton of delicious food. We eat, drink, and play poker for six hours leading up to kickoff ... and then all but two or three of us head home before the game starts (or even worse during the first quarter of the game).

At our party we have several different personalities as well. We have:

1. The "I'm Only Here To Get Enough Poker League Games In To Qualify For The Grand Final" guy. This guy has no interest in football (or sports in general). He's a really great guy to hang out with on a normal day, but on Super Bowl Sunday he annoyingly tries to steer every conversation away from the big game.

2. The "I'm Only Here For The Food" guy. This burly individual also doesn't like football but an amazing buffet of bad-for-you food will draw flies like a giant pile of doggie poop. This guy is actually a valuable individual to have around because there is always way too much food for a group of guys with normal ingesting skills. Garbage guts.

3. The "I'm Going To Bring My Own BlueTooth Speakers And Blast Hipster Rock All Afternoon" guy. I have no problem with background music in normal circumstances, but music does not belong at the poker table. When you're watching the "World Series Of Poker on TV" you don't hear music blaring in the background. Why? Because it's distracting and causes people to attempt to talk over the music ... which leads to YELLING!!! Real poker players wear headphones and keep their dumpster rock away from unwanting ears.

4. The "I Love Football But I Prefer To Watch Sports By Myself In My Basement" guy. I, admittedly, fall into this category when my teams are involved in normal sporting events ... but the Super Bowl is different. As a Bears fan I may not have to even consider this for a while, but when they played the Colts in Super Bowl XLI I was there an took my beating like a man. Super Bowl parties involving fans with an actual rooting interest in the game make the game much more entertaining for everyone.

There is my quick list of four additional Super Bowl party stereotypes from the mind of a poker-serious Bears fan.

Dude Perfect will reportedly be doing some stuff for NBC Sports during Super Bowl week in Arizona. We look forward to seeing what will be on the menu from these guys.

As the controversy about under-inflated footballs in the AFC championship game continues, it would be great if the Patriots defend themselves by showing the Seinfeld "shrinkage" scene to explain what happened.

Remember the weather played an impact on game day. It was cold. It was rainy.

"Like when a football gets wet ... Afterwards ..."

All joking aside, a report by AccuWeather says cold and wet conditions can affect the ball:

"Just like vehicle tires, air pressure within a ball can drop when temperatures drop. Pressure in a football drops on a smaller scale, but it is similarly impacted by cold conditions."

"When inflated inside warm, climate-controlled conditions, the ball pressure can be impacted by the transition to lower outdoor temperatures and brisk, rainy conditions."

Another scenario? Someone went rogue. The ball boy did this on "his own" because he thought it would help the team. He serves as the scapegoat. In reality, he was told to do this, but being a loyal Patriot, he will conceal the truth: Bill Belichick was the mastermind behind this.

USC was caught doing this a few years ago, and guess who took full blame -- the student manager! The Pac-12 fined USC $25,000 for deflating balls in a game against Oregon in 2012, and the manager was fired.

But as we've learned, this sort of thing probably happens more often than anyone suspected.

Brash and always quotable, Rex Ryan had a personality that was perfect for the spotlight of Broadway as coach of the Jets. But the small market of Buffalo might actually be where he feels most at home. His dad coached the University of Buffalo's defensive line from 1961-1965, and even after Buddy Ryan moved on to an NFL gig, Rex was still a big Bills fans as he lived with his mom in nearby Toronto.

"We got all the Bills games, so I was a fan of the Bills going back to the Electric Company with Reggie McKenzie and Joe DeLamielleure and all those guys," Ryan, 52, says. "Even back in the AFL days, I was a fan of them. I can tell you a lot about the history of Buffalo. I remember when they drafted Walt Patulski even though he's a bust. He was a first-rounder from Notre Dame. I can go back and tell you all those things."

Understanding the lore of a franchise and connecting with the fan base is no guarantee of success in the long run, but it could help buy some time for a new coach in the short term.

"I think they realize I'm a guy that wants to be with them, be in the community," Ryan says of the Buffalo fans. "They realize I'm an average person given an incredible opportunity. I'm just a hard-working loyal guy and that's what ties me in with this community. That's what they're like, as well."

Ryan has maintained that special bond with the Bills, even though his loyalties shifted whenever his dad changed jobs, and that includes a run for Buddy as Jets defensive line coach. Rex moved to Minnesota to live with his father while Buddy was the Vikings defensive line coach from 1976-1977. He then graduated from high school in the Chicago area when Buddy was the defensive coordinator for the Bears.

The differences between the Jets and Bills run deeper than the spotlight. In the 11 seasons before Ryan started in New York, the Jets reached the postseason five times. In the last 15 seasons, the Bills have not reached the postseason at all. Since losing to the Titans in the 1999 Music City Miracle Play, the Bills have not played a 17th game in a season.

If Ryan is just able to make the postseason, he will accomplish more than the six head coaches before him. He will not be starting anew alone. For the first time since the team's founding by Ralph Wilson in 1960, the Bills enter this offseason under new ownership with Terry and Kim Pegula, also owners of the Sabres.

"I'm blown away by the ownership," says Ryan, who played hockey as a child in Toronto. "The Pegulas are unbelievable. People know how much they care about this community. They don't want to just bring Buffalo a winning team. They want to win championships."

As NFL fans may expect from Ryan, he is already talking big about the Bills' outlook.

"There are a lot of good football players on this team," he says. "The expectations have raised and they should raise. You've got players like one of the finalists for Pepsi's Rookie of the Year in Sammy Watkins. Having him as a young player, some of these other guys, I think it's a great time to be a Buffalo Bill and a great time to be the Buffalo Bills head coach."

Ryan leaves behind a Jets franchise that has struggled meshing ownership and management over the past few seasons. Most importantly, he leaves behind one of the more loyal player bases, which vocally supported Ryan to the day he was fired.

On players reaching out to him after his firing: "I think you can count the ones that haven't on one hand. Like I've said, I was very close to my players there and I appreciate their efforts and they wished me the best albeit the two games we play them. I wish them the same."

The Bills and Jets have played in the same division since the inaugural AFL season in 1960. From a football standpoint, the Bills and Jets do not get much closer. However, Ryan insists he and his coaching staff, full of former Jets coaches, are not overemphasizing the two matchups with the Jets in 2015.

"Obviously the team you're gunning for is the New England Patriots," Ryan says. "They've won the division 11 out of 12 year. They're the big dogs and the ones we're going to be hunting. The Jets, that's going to be another opponent."

The Patriots and Ryan's nemesis, Bill Belichick, are headed to Super Bowl XLIX in two weeks in Glendale, Ariz. When Ryan was asked to pick a Super Bowl champion on Sunday during the NFC championship game (the Packers were up 16-0 at the time), he was all jokes: "I don't care. As long as New England doesn't win. Nah, I'm just kidding!"

Of course, the obvious question to ask about Ryan's new job is what to do with his body ink. Ryan has a high profile tattoo of his wife, Michelle, in a green jersey wearing the No. 6. The ode to Mark Sanchez provides easing teasing for Ryan's critics. But that may all end soon.

"That tat's going to be changed for blue," Ryan says. "No question about that. Probably as soon as possible. I'm all blue, white and red and that's all I care about."

On Sunday, Ryan attended a "Hype Your Hometown" event hosted by Pepsi in Rochester, N.Y. The Western New York City was chosen as the contest winner by showing how loyal citizens were to the city. Pepsi, as part of its "Hyped For Halftime" lead-up for the Pepsi Super Bowl Halftime Show with Katy Perry, sent Nico & Vinz to Rochester for a concert in the midst of the conference championship games. Ryan attended, but admitted his knowledge of the Norwegian duo is limited.

"I don't know a whole lot about them," Ryan says. "I just know 'Am I Wrong,' which is a huge hit."

The Pepsi event marked the first of many interactions Ryan plans on having with the Western New York community. One of their homegrown is back in town and he wants to change the path of the organization.

The terrain is familiar, as Ryan knows all about the AFC East. Now, the home base is Ryan's comfort zone: A small town with loyal fans and a hunger to return to the relevancy.

As usual, Mike Ditka didn't mince his words.

"If you had an 8-year-old kid now, would you tell him you wanted him to play football?" Ditka says on the latest episode of HBO's Real Sports. "I wouldn't. And my whole life was football."

More and more stories continue to emerge about the devastating effects that playing in the NFL can have on the long-term health of players, and the 1985 Bears, who were so dominant on the field, are no exception.

Safety Dave Duerson shot himself in the chest and died in 2011. But before he did, Duerson texted his family asking them to donate his brain to science because he suspected he was suffering from chronic traumatic encephalopathy. It's the brain disease found in many former players.

Quarterback Jim McMahon, according to Real Sports, has been diagnosed with early-onset dementia.

Defensive end Richard Dent, the MVP of Super Bowl XX when the Bears flattened New England 46-10, says he is worried about his status of his brain. "I know there's something on the horizon," he says.

Ditka, the Bears coach from 1982 to 1992, also says the league needs to be doing more to help these former players. Here's a preview of the episode that premieres Tuesday at 10 p.m. ET/PT:

In honor of Martin Luther King Jr., the NBA has one of the busiest days on its schedule when the nation observes his birthday with a federal holiday. James Worthy shared some of his thought on King recently at the annual Lakers All-Access event at Staples Center.

Your eyes are bone dry when you're hurt or sad. But the night your team took home the title? Waterworks. What's the deal with that?

For the first time, researchers have looked into this odd "tears of joy" phenomenon. The Yale University study team calls it a "dimorphous display" -- meaning your expressions and reactions don’t seem to match up with how you're feeling. Other examples include smiling when you’re frustrated, or making sad faces or sounds when you see an adorable baby.

Put simply, your tears of joy (or any other reactions that don’t match how you’re feeling) seem to be your brain's way of preserving emotional equilibrium, says study coauthor Oriana Aragón, Ph.D.

The stronger the emotion, the more likely you are to compensate with displays that don’t really match how you’re feeling, Aragón adds.

(There's also a physiological reason for shedding tears. Discover The Weird Science Behind Why You Cry.)

The tougher question: Why would you want to temper or hold back your happiest emotions? Aragón and her colleagues say it’s possible your tears of joy are meant to give extremely happy events a greater sense of significance. It could also be that crying is a way of signaling to other people that you’re overwhelmed or incapacitated with joy.

Now go rewatch footage of the United States Hockey Team's Miracle on Ice win over Russia in the 1980 Olympics. If that doesn't at least make your eyes glisten, then you might not be human. (Want to know more about the miracle? Learn how Herb Brooks motivated his team.)

The struggles of Denver quarterback Peyton Manning in Sunday’s loss to the Colts revives the classic question: Why don't professional athletes retire as their skills diminish? NFL players can’t seem to quit when it is right, nor can athletes in any other sport.

The classiest exit -- winning the critical game and going out with that as the last memory -- seems impossible for most athletes. Even those athletes with lifetime financial security, rewarding family lives, exciting second career possibilities can rarely do it.

I have worked with some of the most talented athletes in pro sports for 40 years. They are bright and realistic on every other issue except retirement. Most pro athletes play until they are too injured to compete and there is no team that is willing to sign them. At the culmination of an exhausting season, fresh off the aches and pains and disappointments, many athletes contemplate retirement. But as spring training or training camp beckons many months later, they cannot bear to not play.

This is a peer group that generally has played sports since youth. From Little League and Pop Warner, these gifted athletes have become accustomed to the structure and rhythm of training and competing. Athletes love the structured time that athletics provides. Without it, they can become lost, if it is all they ever have known. This peer group loves competition and the adrenaline rush that comes from the play of the game. They become accustomed to defining their worth on the playing field. Long term health and second career are an abstraction.

There is a magical quality to being part of a team, watching their teammates back and being supported in the same way. The camaraderie and joking that takes place in the locker room is a treasured aspect of their lives.

When their skill and physical shape start to diminish, an element of denial kicks in. If the last season did not end on a positive note -- they are like gamblers doubling down to win what they have lost. They are by nature optimistic, and believe in themselves, and know if they are just given another chance, things will work out.

The hardest part of an agent’s job is counseling players facing a retirement decision. The agent, along with loving family and friends, walk a tightrope. No prideful athlete wants to be forced into this decision. If the athlete perceives that those closest have somehow lost belief in his skills, it can make the process more difficult. It is best to try and gently reality base the athlete, while hoping he makes a decision that preserves his long term health and reputation.

The New York Knicks are an abysmal 5-31, the worst record in the NBA. It's gotten so bad that even The New York Times can't abstain from a little snarky jabbing at the team.

Tuesday's issue of the NYT pleads for something resembling good basketball for their Knicks reporter to cover. Pointing out that the league's worst team just traded away two of its better players in J.R. Smith and Iman Shumpert, the Times is officially on the hunt for a respectable basketball game where it can send Knicks beat reporter Scott Cacciola:

As the Knicks work to install the triangle offense under the leadership of first-year coach Derek Fisher, the team isn't just losing -- it's failing miserably. New York has lost 22 of its last 23 games, and it ranks 29th in points per game.

In addition to unloading Smith and Shumpert to free up cap space for next year, the Knicks are considering shutting down Carmelo Anthony for a lengthy period of time. It's clear the team is looking ahead to next year, when it will have over $30 million in free agent money along with a top pick -- possibly the No. 1 overall pick.

Some prominent NBA reporters chimed in on the Times' stunt:

They do say it's always darkest before the dawn. But nobody thought it would get this dark.

St. Louis Ram owner Stan Kroenke's plan to build a state of the art football stadium in Inglewood near Hollywood Park is the most promising opportunity for the return of the NFL to Los Angeles in many years. His purchase of 60 acres proximate to Hollywood Park and a partnership with Stockbridge Capital group, who own the 238 acre former racetrack, offers promise for an integrated plan of football, retail, office, hotel and residential space. It could become a highly profitable entertainment zone just a few miles from the Los Angeles airport.

The Rams inserted a clause in their contract with the Edward Jones Dome Stadium in St. Louis, which allows them to leave or convert to a year-to-year lease if the stadium is not in the top tier of football stadia measured by certain metrics. The stadium does not meet those standards currently and there is no support for an upgrade. Therefore, the Rams could move as soon as they have NFL approval. The NFL has asserted its ability to control who enters the Los Angeles market.

Twenty years ago, before the move by the Rams from Anaheim to St. Louis, I heavily objected to their departure. I had grown up a Ram fan in the 50s and 60s and fell in love with the NFL watching games in the Los Angeles Coliseum. I felt that a team was not a conventionally private business -- it agreed to league restrictions, and asked a geographical area to support it in good times and bad, as if it was a civic institution. How could I explain to my son Jon the fact that the team he thought was there forever had left town.

I became co-chairman of "Save the Rams" with Disneyland President, Jack Lindquist, and a committee of more than 100 local business people. We put together a plan for a sportstown proximate to Anaheim Stadium, a Disneyland of sports-themed rides using virtual reality. It would be a tourist destination site, with hotels and retail. It would offset the prohibitive cost of building a stadium with only ten home dates. Instead of sitting like a white elephant with a few concerts and tractor pulls, it would be a thriving Monday through Sunday activity zone.

We were able to persuade the NFL to veto the move at the 1994 league meetings, but Mrs. Frontiere and President John Shaw were determined to leave and got approval later.

The Rams' move set a dangerous precedent. The Cardinals had moved to Phoenix. The Browns moved to Baltimore. Instead of putting new franchises in St. Louis and Baltimore, the NFL admitted Jacksonville and Carolina, and musical cities ensued. The Raiders left Los Angeles, and it has been an NFL wasteland for 20 years.

Los Angeles has fumbled multiple opportunities to get a franchise. It could not deliver in 2000 when the league awarded it a franchise and Houston got it instead. Commissioner Paul Tagliabue wanted a team at the Coliseum site and again the region didn’t have the ability to move ahead. Then the AEG downtown site looked promising, but owner Phil Anschutz and the NFL have different agendas.

Southern California has lacked political leadership to take charge. It is tax-phobic, and abhors public funding. With the multiplicity of entertainment options, no massive demonstrations have occurred demanding a team. The area has never settled on one venue–too many alternatives. The Kroenke plan will solve all that with a friendly Inglewood government.

Los Angeles is the second largest market in the country. It has an enormous concentration of businesses to provide sponsorship and pay premium prices, especially the entertainment business. Fifteen million people live within a few hours of the Inglewood venue. Franchises here will shoot to the top of NFL valuations. I predict two teams will come, play in the Rose Bowl or another site until the new stadium is ready. I feel terrible for the disappointment to fans of the teams that come -- but St. Louis exhibited none of that concern when it stole the Rams.

After 20 bleak years it is time to get excited. The Kroenke plan can work and bring the NFL back to Southern California. And yes, we are ready for some football!

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