Even some of the NFL's best running backs aren't every-down players anymore as the league evolves toward specialization. Steven Jackson, a three-time Pro Bowl running back, has launched a campaign to lobby on behalf of those playing the position. In this PSA-style video, Jackson cites Hall of Famers such as Walter Payton, Earl Campbell, Barry Sanders and Marcus Allen as examples of running backs who stayed in the game for all situations.

Watch Jackson make his case to Save The Running Back, and asks fans to join the cause by writing to their favorite team.

One of the campaign's goals is to raise money for the Steven Jackson Foundation, which promotes education and health for children.

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