LeBron James is not driven by championships.
Or so he says in a description for a nine-minute video the four-time MVP posted Monday on his Facebook page. In the video James discusses a new Beats by Dre commercial that features his hometown of Akron prominently.
The commercial for the $200 Powerbeats2 Wireless headphones debuted earlier this month. The spot is narrated by James' mother, Gloria:
In the behind-the-scenes interview James posted on his Facebook page, he discussed just how important Akron is to him:
"It's like my father, it's like my brother, it's like my mother, it's like my grandmother, its like everything to me," James says, "The city looked over me, it raised me to be who I am today."
James has sometimes avoided talking about his childhood, which was not always easy. His mother was 16 when he was born, and he grew up without a father. James and his mother moved from apartment to apartment in the early years of his life before he moved in with Frank Walker, a local youth football coach who introduced James to basketball at age 9.
Akron has been front and center during James' grand return to Northeast Ohio. In his announcement in Sports Illustrated, James wrote that going to Miami for four years was similar to a kid going away to college (James never attended college, instead going straight to the NBA). Returning to where he was raised felt natural for him.
In August James held a huge Homecoming rally at University of Akron.
James writes in the description for his video that "I'm not driven by Championships, I’m driven by my hometown, by Northeast Ohio." While that seems true, perhaps that sentiment has changed over the years. When he left Cleveland in 2010 it was because he felt he had the best chance to win a title in Miami. He and his teammates did that, winning two championships in four years.
The Cavaliers open their season at home Thursday against the New York Knicks.