For one man, getting Super Bowl tickets was as simple as calling a phone number he saw in a commercial.
Scott Knowlton, a producer at Buzz:60, was searching for Super Bowl ads online when he stumbled across this spot from Old Spice. In it, a man gets a woman's phone number with the help of his hair.
Knowlton noticed the woman in the commercial wrote down her exact 10-digit phone number, which is a little odd. Knowlton called the number and, as it turns out, it was an Easter egg of sorts set up by Old Spice to reward someone with two tickets to the Super Bowl.
Old Spice congratulated Knowlton on Twitter:
When you get a lady’s number, you call it. Congrats to the fans who scored our super secret Super Bowl tickets. pic.twitter.com/AQe1RcdHdr
— Old Spice (@OldSpice) January 29, 2014
Here's Knowlton's entire story: