But if that wasn't enough to convince you that this isn't your father's Vanderbilt, you've got to see what Franklin did on his staff's recent retreat. In Chattanooga with his assistant coaches, Franklin decided to leap from a cliff into Chickamauga Lake.
And, of course, before and during his leap he makes sure to yell, "Anchor down!"
Franklin's unique approach has Vanderbilt scoring some highly rated recruits, and this video is sure to help Franklin's popularity.
So in the extremely competitive world of recruiting, what can other SEC coaches do to top this? Your move, Steve Spurrier.