The Super Bowl commercial game is evolving, and we are all witnesses.

Rather than wait until Sunday to debut their spots, lots of companies have released teasers for their advertisements already. This way, the companies are effectively whetting the consumer's appetite and heightening the excitement.

And while there are certainly lots of commercials to look forward to, one of the most anticipated is the Samsung spot. Samsung, which created one of the most popular tech commercials of last year, is continuing it's "Next Big Thing" campaign with funnymen Seth Rogen and Paul Rudd.

The two-minute ad, which also stars Breaking Bad's Bob Odenkirk and is directed by Jon Favreau, will premier during the Super Bowl. But if you want a sneak peak, check out this new 60-second teaser. It features Rogen, Rudd and Odenkirk trying to think of a way to pitch Samsung during the big game without actually saying the words, "Super Bowl." Hilarity ensues.

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