While world records are being broken at a rapid rate in London during the Olympics, one lesser-known but equally impressive mark was taken down this week in Dallas.

A gathering of 714 people participated in the "Biggest Shaving Cream Pie Fight On Earth." Each participant had two pies and two minutes to do whatever they wanted with those pies.

Organized by Ringling Bros. and Barnum & Bailey to kick off International Clown Week, this record topped the previous mark of 684 people.

The pies didn't all go to waste, as the event raised money for local and national charitable organizations.

-- Follow Robbie Levin on Twitter @RobbieLevin.

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