If you haven't already noticed, you'll be seeing a lot more of Rob Gronkowski in the weeks and months to come.

The Patriots tight end appeared on the cover of ESPN The Magazine and Sports Illustrated this summer, during what some have dubbed the "Summer of Gronk." Gronkowski and his family are also reportedly looking into filming a reality show.

So you can see Gronkowski in magazines, on television and now, at the super market.

Gronkowski's newest product, "Gronk Flakes," is being released in New England grocery stores this week. The frosted corn flakes cereal is produced by PLB Sports, which also created "Flutie Flakes" for former Patriots and Bills quarterback Doug Flutie and "Verlander's Fastball Flakes" for Detroit Tigers hurler Justin Verlander.

According to ESPN's Darren Rovell, boxes will be sold at Stop & Shop supermarkets for $3.99 each.

"[Rob's] dad Gordy came to us about a year and a half ago, wanting to do all three Gronkowski boys on a product," said Ty Ballou, president and CEO of PLB Sports. "But we really just focus on selling in one area, so we couldn't figure out how to do it. When Rob emerged in the way he did, things changed."

Like with "Flutie Flakes" and "Verlander's Fastball Flakes," the proceeds from "Gronk Flakes" are all going to charity. If that's not a good enough reason to buy a box, here's a pitch from the man himself:

"If you want to be buff like me, you'll eat that stuff," Gronkowski told the Boston Herald.

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Aaron Rodgers will never mess with San Francisco 49ers fans again.

The Green Bay Packers quarterback recently reneged on a promise to wear a San Francisco jersey if the 49ers beat the Packers in Week 1, and he is feeling the consequences.

TMZ is reporting that a sports bar at the L.A. County Fair in Pomona, where Boyz II Men is performing this weekend, will be serving the "Aaron Rodgers Cry Baby Chicken Club."

Both sides have downplayed the bet, but the band still seems a little bitter. Shawn Stockman told TMZ that the group may have to come up with an alternative solution now that Rodgers has refused to wear the jersey.

According to TMZ, the sandwich will be served on San Francisco sourdough bread with 49er fries on the side. Revenge is generally sweet, but this should suffice for 49ers fans.

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Niles Paul found himself in quite a difficult position this summer. The Washington Redskins tight end loved Capri Sun, and he stocked up on the juiceboxes during summer camp.

But much to Paul's frustration, his teammates also took a liking to Capri Sun. And they weren't very subtle in expressing their interest. The Washington Post reported that Paul's teammates would nab his Capri Suns at every opportunity. The stealing became so frequent that Paul stopped bringing the juice to practice.

"I didn't get no Strawberry Kiwi’s, though," Paul said in August. "I have a lot at the house and I didn't want to bring them to the room or up here [to practice] because they're gonna drink them all."

But thanks to the good people at Capri Sun, Paul can consume his favorite juice in peace. The company sent Paul an entire box of Strawberry Kiwi juices, and they removed the straws from each one. That way, Paul's teammates can't take the drinks from him.

So how could Paul drink the juice without a straw? The company included a personalized silver straw that is identical to the plastic ones and is engraved with Paul's name and number. Problem solved.

"We here at Capri Sun are very distressed to learn about the threat of juice-induced larceny committed against one of our drinkers," the company wrote in a letter. "So we called in some of our most astute packaging engineers and developed a fail-safe method of protection, custom tailored for you."

Customer service doesn't get much better than that.

(H/T to Deadspin)

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It's not all fun and games with Rex and Rob Ryan. While the affable brothers are known for their jokes and trash talk, they too have unique personal struggles. Specifically, their incredible weight loss.

In a recent interview with the Dallas Morning News, Rob Ryan spoke at length about his heavier days and what he's done to control his cravings.

Ryan was north of 300 pounds during 2011, his first year as the Dallas Cowboys' defensive coordinator. He worked long hours in a stressful position, and did not exercise much restraint. He would oftentimes stop at a burger joint after leaving the Cowboys' facility late at night. And when he wasn't eating burgers, he was munching on other junk food, like pizza.

"I can eat an entire pizza, easy," Ryan said. "Not in an eating contest. I can just do it."

But as Ryan noted, perhaps more dangerous than his meals were his snacks. He snacked constantly, and once he even spent $70 on chocolate and assorted candy. Ryan, who weighed in at 170 during his college days at Southwestern Oklahoma State, was never ashamed of his larger figure.

"He will still take off his shirt and strut on the beach at 320 pounds like he did when he was 220 pounds," said Rob's wife, Kristin. "I’ll say, ‘Do you want to put your shirt on, honey?' and he’ll say, 'No, I’m fine.' He’s always been like that. No shame. That’s how I am."

Rex Ryan, also noted for his love of food, had lap-band surgery in 2010 and recommended the procedure to his brother.

Rob initially rejected his brother's suggestion, hoping he could lose weight on his own. But earlier this year, his breathing became heavier and he even had trouble sleeping. He knew it was time for a change. Finally, Rob had lap-band surgery in February, and since then he's lost 55 pounds. He says he feels much better, and he doesn't miss his former vices.

"I was living to eat," Ryan said. "Now, I’m eating to live. That’s what they tell you and … it ends up happening."

For the full story, see here.

(H/T to Deadspin)

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Thirty-point underdogs heading into their game against the Oklahoma Sooners, the UTEP Miners were down by just three points after three quarters. While the Miners surrendered a pair of unanswered touchdowns in the fourth quarter, their strong effort against the fourth-ranked Sooners was among the more impressive opening weekend performances by an underdog.

Along with a lethal pass rush and a sturdy defense, the Miners had a secret, seedy weapon: Mustard.

With UTEP players cramping up late in the game, cameras cut to the sidelines to show several bottles of mustard on the training table. As it turns out, the yellow condiment can be used to replace minerals the body is lacking during a cramp.

Muscle cramps are often caused by a deficiency in acetylcholine, and the acetic acid in mustard helps the body produce more acetylcholine. Vinegar and pickle juice also provide acetic acid, but according to Core Performance, mustard is the tastiest alternative. The mustard is consumed, not applied to the muscle.


Unfortunately for UTEP, the mustard may have helped with the cramps but it ultimately did not make a difference in the game. The Miners fell behind by 17 points in the fourth quarter, so it looks like what they really needed was some "ketchup".

(H/T to Off The Bench)

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