LeBron James has asserted his dominance in many realms -- from basketball to fashion to social media -- and with a new collaboration he's hoping to conquer another field.
Sprite announced this week that it will be releasing a new drink, the Sprite 6 Mix by LeBron James, which combines Sprite with orange and cherry flavors. The company released some mockups of what the drink will look like.
Coca-Cola launches Sprite 6 Mix by LeBron James, which is Sprite w/cherry and orange flavors pic.twitter.com/0a6RuITY5X
— darren rovell (@darrenrovell) March 19, 2014
New 20 oz bottle of new Sprite 6 Mix by LeBron with Cherry and Orange flavors pic.twitter.com/YSkQr3UZ73
— darren rovell (@darrenrovell) March 19, 2014
"I never imagined I would have my own flavor someday," James said in a statement. "I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I'm proud of what we created and I'm excited for my fans to try it."
James has had an endorsement deal with Sprite since his rookie year.
The drink will be available for a limited time in 19.2-ounce cans and 20-ounce bottles.
