No other professional sport places the same emphasis on sponsors as does NASCAR. And no driver understands the importance of these endorsements quite like Dale Earnhardt Jr.
The vast majority of Earnhardt's yearly earnings come from endorsements, and he has put his name on everything from TaxSlayer.com to Drakkar cologne.
Now the 38-year-old has signed on with another product, and it's not what you'd expect.
The Minneapolis/St. Paul Business Journal is reporting that Earnhardt is teaming up with KLN Family Brands to launch four original flavors of potato chips: Crispy Original, Zesty Jalapeño, Carolina Barbecue and Creole & Green Onion.
As Jeff Gluck of USA Today points out, these potato chips may be the most delicious sponsorship that Earnhardt has signed, but not the most bizarre. Earnhardt also has his own bowling ball, pet safety harness and vending machine cheeseburger.
(H/T to Game On!)