As much as the cameras at NFL games love to show coaches calling plays, coaches aren't too fond of having their calls broadcast on live TV. So as a form of protection, many coaches hold their play cards over their mouths while directing their team.
Dallas Cowboys defensive coordinator Rob Ryan is no exception. A camera focused in on Ryan during a crucial moment in the fourth quarter of the Cowboys win over the Eagles on Sunday, and instead of some earth-shattering insight into Dallas' play-calling, viewers were treated to an advertisement for Philadelphia cheesesteak staple Pat's King of Steaks.
ESPN's Darren Rovell tweeted that Ryan puts the logo on his play card for fun and does not sell the space.
Maybe Ryan asked for a few cheesesteaks from Pat's in return for the promo. Although on second thought, that's probably unlikely seeing as Ryan recently had lap-band surgery after ballooning to more than 300 pounds.
(H/T to Game On!)