If you haven't already noticed, you'll be seeing a lot more of Rob Gronkowski in the weeks and months to come.
The Patriots tight end appeared on the cover of ESPN The Magazine and Sports Illustrated this summer, during what some have dubbed the "Summer of Gronk." Gronkowski and his family are also reportedly looking into filming a reality show.
So you can see Gronkowski in magazines, on television and now, at the super market.
Gronkowski's newest product, "Gronk Flakes," is being released in New England grocery stores this week. The frosted corn flakes cereal is produced by PLB Sports, which also created "Flutie Flakes" for former Patriots and Bills quarterback Doug Flutie and "Verlander's Fastball Flakes" for Detroit Tigers hurler Justin Verlander.
According to ESPN's Darren Rovell, boxes will be sold at Stop & Shop supermarkets for $3.99 each.
"[Rob's] dad Gordy came to us about a year and a half ago, wanting to do all three Gronkowski boys on a product," said Ty Ballou, president and CEO of PLB Sports. "But we really just focus on selling in one area, so we couldn't figure out how to do it. When Rob emerged in the way he did, things changed."
Like with "Flutie Flakes" and "Verlander's Fastball Flakes," the proceeds from "Gronk Flakes" are all going to charity. If that's not a good enough reason to buy a box, here's a pitch from the man himself:
"If you want to be buff like me, you'll eat that stuff," Gronkowski told the Boston Herald.