It seems like Takeru Kobayashi is everywhere these days. The world's most recognized competitive eater recently announced the launch of a new July 4th hot dog challenge, and went viral last week drinking 42 cups of coffee in a video with SNL alum Jim Breuer.

On Friday, Kobayashi helped Harrah's Chester Casino rebrand using the name of the better-known, neighboring city. For his part, he took down a Tony Luke's cheesesteak, 10-inch pizza, an order of macaroni and cheese and a 2-pound cannoli in just less than two minutes.

"I was able to sample the new vendors' menus and meet with the chefs prior to the demo," Kobayashi says, "and you can see the pride and excitement they have in being a part of building the casino into a top-rate entertainment destination."

Part of the casino's rebranding included overhauling the food offerings with new sit-down options like Tony Luke's. On hand for the ceremony were former Eagles Brian Westbrook and Jeremiah Trotter.

"The Harrah's Philadelphia Food Challenge was a fun way to showcase some of the new dishes, and doing so in front of a couple of Philly sports legends made it even more enjoyable," Kobayashi says.

As part of the challenge, he was hoping to break his record time eating a Tony Luke's cheesesteak, which stood at 24 seconds. Kobayashi beat that mark by a half second, which set up his blazing the other courses in equally impressive fashion.

"Before the start, I set my sights on finishing in under 2:00," he says. "I hope no one bet the over."

I'm sure the casino wishes otherwise.

-- Adam Watson is the food czar at ThePostGame. You can follow him on Twitter @AdamKWatson.

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