The rush to capitalize on Peyton Manning's decision to join the Denver Broncos continued on Tuesday.
Applebee's Neighborhood Grill and Bar announced that its chicken wings will go on special at all Colorado locations in honor of No. 18 now through Friday. Fans can get the beloved appetizer for 18 cents each during Happy Hour (3-6 p.m.) and after 9 p.m. The only other catch to getting 10 wings for just $1.80 is you have to sit in the bar area.
This is the second time in a week that a chain restaurant has used Manning to generate buzz. Before he chose the Broncos, Shoney's offered the Super Bowl MVP quarterback pancakes for the rest of his football career if he'd sign with the Titans.
It's unclear whether Manning likes Applebee's or has even eaten at one, but the restaurant is a favorite with other athletes. Before he was in love with Skittles, Marshawn Lynch was all about the Kansas City, Mo.,-based chain.
In a video with Kenny Mayne filmed while the running back was still with the Buffalo Bills, Lynch explained why he liked eating good in the neighborhood.
"I love the ambience. I love the décor," he said. "I come in here and throw back a few crispy fiesta wrappers."
Diego Chara of the Portland Timbers also credits the restaurant as his favorite.
The Peyton Manning wings promotion will hopefully provide Applebee's with some much-needed good publicity. Last month, a New York-area franchise failed miserably trying to draw in customers to watch Jeremy Lin play. A press release said, "Come in during the game and see the reaction of many Asian fans as they watch everyone’s favorite player of the week, Jeremy Lin, who is of Asian-American decent, face off to New Orleans at 8 p.m."
The stunt caused a backlash, especially online, where commenters suggested a boycott.
Hopefully Applebee's latest promotion will pay some dividends in its goodwill account, and put some cheap wings in Broncos fans' stomachs.
-- Adam Watson is the food czar at ThePostGame. You can follow him on Twitter @AdamKWatson.
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