Pete Rose is going to bat to help military veterans facing a high risk of suicide -- and doing so in a most palatable way.
Baseball's all-time hits king has teamed with Summerland Winery in California to create two wines that will feature Rose's name and branding.
The names are pretty great: A pink wine will be called Pete Rosé, and a cabernet will be called charlie Hustle Red.
On Rose's foundation website, HustleForHeroes.org, the effort to support veterans suffering with mental health issues is a passion project for Rose.
"We lose 22 US veterans per day to suicide in this country. Unacceptable," Rose writes on the website. "Fans, this is the injustice we need to fix. I love you and your support, but let’s rally around our vets, not around me."
Rose is a veteran himself, having served in active duty for the Army. Even after making it to the Major Leagues, he continued to serve in the reserves at Fort Thomas, Kentucky, where he contributed as a cook.
More than 50 years later after first joining the Army, Rose is still working to make an impact. The wines will be priced at $24 and will be made available in Cincinnati and Philadelphia starting on July 1. Sales will eventually expand nationwide.
The wine will also be available for sale online.