Just when you thought Fetty Wap's hit song "Trap Queen" might be growing old, you get assurance that it's still alive and well.
That assurance comes from the Kansas City Royals, who are apparently big fans of the track. So much so that they challenged one another to reference its lyrics during post-game interviews Tuesday night.
After the 2-1 win over the Cleveland Indians, each Royals player had to use the phrase "1738," which appears in the intro of "Trap Queen," in his responses to media questions.
Reporters were perplexed -- then annoyed.
KC players are fining each other if they don't use "1738" in postgame interviews. I have no idea what it means. Success has driven them mad.
— Andy McCullough (@McCulloughStar) July 29, 2015
To the contrary, Andy McCullough. Some fans would call this stunt genius. Here's how the answers were constructed.[YIEDMO]
Cain on Bauer: "He was like a 17-38 to the plate." Hosmer on his RBIs against Cleveland: "I'll take 17. I'll take 38."
— Andy McCullough (@McCulloughStar) July 29, 2015
Moustakas on Hosmer's pick: "Hoz picks that thing 17 out of 38 times."
— Andy McCullough (@McCulloughStar) July 29, 2015
McCullough: "I am not putting that in newspaper."
Moustakas: "Why not?"
AM:: "It makes no sense."
Moose: "It makes perfect sense."
— Andy McCullough (@McCulloughStar) July 29, 2015
Since the average person still probably has no idea what's going on, here's a quick explainer: the Fetty Wap song uses the term 1738 in reference to Remy Martin 1738 cognac, which he thought was the most expensive liquor in the world, but was only the most expensive in the "urban district."
That doesn't explain why Royals players have taken to the phrase, but that's all the sense anyone can make of this public stunt -- so far, anyway.
Given the relative success, though, it seems only a matter of time before some pro sports team tries the same with Taylor Swift's album "1989."