"Power laces, all right."
It's a year late based on Robert Zemeckis' projection, but on Tuesday, Nike and The Michael J. Fox Foundation released the 2016 Nike Mag, a limited edition with 89 pairs of the power-lacing shoe, which are available through an online draw. GREAT SCOTT!
Tickets for the draw can be purchased at nike.com/mag or via the Nike+ App. Each ticket is $10 and there is no ticket limit. The full $10 goes to The Michael J. Fox Foundation, which drives critical research to accelerate development of a cure for Parkinson's disease.
In 2011, 1,500 pairs of a different Nike Mag version were auctioned on eBay, and they were introduced with a commercial featuring Kevin Durant, Christopher Lloyd and Bill Hader. Nike also partnered with The Michael J. Fox Foundation on that project.
A year ago, Nike brought Fox the first Nike Mag with "Adaptive Fit" laces. Last spring, the brand also released the Nike HyperAdapt 1.0, a separate model that automatically laces. "Adaptive Fit" technology "senses the wearer and tightens or loosens accordingly."
Of course, an 89-pair raffle is not about to make the Nike Mags the hottest shoe in the world, but it does take a step in making power laces available to the people. And it could be a peak into the future of mainstream sneaker culture.
Where we're going, we don't need nylon, polyester or cotton laces.
-- Follow Jeffrey Eisenband on Twitter @JeffEisenband.