ORLANDO -- January 28, 2016: ThePostGame and PGA Worldwide Golf Exhibitions, a division of Reed Exhibitions, will produce and distribute PGA Show exhibitor-focused, original, digital video programming. The companies made the announcement here today at the PGA 2016 Merchandise Show.
The agreement begins with a multi-part video series featuring emerging brands and companies at the forefront of the golf world. The content will be released to the industry through the PGA Show's social media properties, PGAShow.com, and direct attendee communication vehicles in the weeks leading up to the PGA Merchandise Show, the Major of Golf Business, January 26-29, 2016. The companies also plan to develop a slate of original lifestyle programming in verticals like fitness, technology, and fashion, featuring forward-thinking golf vendors.
"For some time, we’ve known that there were many untold and compelling PGA Show exhibitor stories and we are excited to work with the ThePostGame to bring these stories to PGA Professionals and to the broader golf industry,” said Marc Simon, Event Director, PGA Worldwide Golf Exhibitions. “This media partnership helps bring the excitement of the PGA Show, and the exhibitor narratives that make the PGA Show what it is, directly to the industry and also to consumers – an opportunity the golf enthusiast wouldn’t typically have in this industry-only event.”
ThePostGame is working with rights holders and brands seeking to create custom content that reflects their brand identities and values.
"ThePostGame has been at the forefront of using original video storytelling as a sports marketing tool since our inception," said David Katz, Founder and CEO of ThePostGame. "The best and brightest properties, like PGA Worldwide Golf Exhibitions, understand the exponential value that these authentic campaigns bring to their brand partners. We are thrilled to help them bring this innovation and creativity to the golf world."
PGA Worldwide Golf Exhibitions works with more than 1,000 golf-centric brands. Initial featured participants include AHEAD, a leading headwear and accessory company; CHAMP, the world’s leading sport cleat technology; Foresight Sports, a high-growth golf technology company that helps PGA Professionals teach using specific swing and ball-striking data; LinkSoul, lifestyle apparel known for vintage feel in a modern style by renowned designer John Ashworth, and Travis Mathew, trending golf apparel inspired by Southern California culture and lifestyle.
"We're engaging the smartest rights holders, at the forefront of the sports business," said Eric Herd, Chief Operating Officer at ThePostGame. "Embracing video programming as a growth engine is a strategic advantage and you'll see a lot more of these types of partnerships from ThePostGame."
The company's TPG Studios unit will lead the partnership work for ThePostGame.
About the PGA Merchandise Show
The 63rd PGA Merchandise Show, held Jan. 26-29, 2016, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 26, at the Orange County National Golf Center. During PGA Show days, Jan. 27-29, at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. In 2016, the annual international gathering of the golf industry will celebrate the Centennial of the PGA of America, founder and organizing partner of the PGA Merchandise Show. The PGA Merchandise Show is a trade-only event and is not open to the public. Learn more at PGAShow.com.
About ThePostGame and TPG Studios
ThePostGame's lifestyle and culture content reaches more than 40 million people each month across ThePostGame.com, YouTube, email subscribers, social media fans and followers, and content-distribution partners. That reach is up 25 percent year-over-year. As a top sports-focused multi-channel video network (MCN) on YouTube, ThePostGame content has generated more than 1 billion video views, now topping 1 billion, and is up 36 percent year-over-year. Ad click-through rates on ThePostGame.com are four (4) times better than the industry average. The digital media property's original journalism has won two Associated Press Sports Editors awards and it has consistently been one of ShareThis' Most Shared Sports/Lifestyle Sites since its debut. TPG Studios -- the creative services and production division of ThePostGame -- serves advertisers and rights holders interested in aligning their brand values with inspiring content. TPG Studios has delivered more than 300 client-funded engagements for many of the biggest brands in Sports, including the NFL, Yahoo, Samsung, Gillette, P&G, Panasonic, Toyota, Hyundai, Ford, Fiat and BP to name a few. For more information on TPG Studios, visit ThePostGameStudios.com.